When it comes to standing out online, a well-designed website will help you get noticed. First impressions are everything, and your website is the first point of contact of many possible clients or customers! You’ll want to be able to make a great impression on anyone who visits your page. If they don’t like what they see, they won’t continue looking very long.
Just having a website that’s up and running isn’t enough anymore. You need to focus on making sure the website is designed well and placed on the best possible hosting providers. That’s certainly beyond aesthetics, especially when you consider the likes of mobile interface, content and usability.
Read on to learn more about key factors that make a website well-designed:
THE KEY FACTOR: A Clean Layout
No one wants to visit a website that looks disorganized or outrageous. On the other hand, if it looks too plain, people may not want to use it. Therefore, the best websites have design elements that are minimal and aesthetically pleasing to the eye.
The rule of thumb to follow is to use white space strategically. Whenever you have room for it, use white space. It’s important that whatever the design or layout is, the content’s readability does not get compromised.
THE KEY FACTOR: Aesthetics
Of course, the aesthetics and the functionality of your website have to be in perfect harmony. However, this does not mean that you have to cram your pages with so many graphics and design elements. Keeping it simple will go a long way.
It’s important for your website to stand out from the competition while remaining pleasing to the eye thanks to great aesthetics.
THE KEY FACTOR: High Quality Content
Your content is more important than the superficial details of your website. Always aim for high-quality content. Your content should be well-written, interesting, and up-to-date with what’s relevant in today’s world. If not, no readers will click through to see your content.
As the saying goes, ‘content is king.’ Aside from improving the overall UX (user experience), it’s also a factor in a website ranking well with other search engines. Keep these tips in mind:
- Do not plagiarize
- Have an outline before writing the body
- Stick to active voice
- Use bullet points and headers whenever possible
- Write short, simple sentences
THE KEY FACTOR: Navigation
A clean, well-organized website gives visitors easy access to information. Visitors will keep visiting your site for future updates. The easier your website is to navigate, the more visitors you’ll have. Getting the visitor to the website is half the battle, of course. They need to know exactly where they’ve arrived at, and it should be easy for them to find certain products or topics.
Improve your site’s navigation effectively through:
- Categories being divided into multiple sections
- Have a search feature at the page’s top part
- Use simple terms for proper navigation titles
Conclusion
Website design is a crucial part of marketing, especially since a website is usually the first point of contact for potential clients or customers. It’s no longer enough to just have a website up and running. Consider factors such as navigation, aesthetics and a clean layout.
Need a website designer in Doncaster? Check out Stephensons IT Support Solutions today! We’re a trusted local business that delivers best-in-sector IT support and digital marketing services.