Search Engine Optimisation
We want to give you business the best possible online exposure! After all without your business our business wouldn’t be able to operate.
Yorkshire’s Leading SEO Service
Here at Stephenson’s IT Support, our SEO service is designed to help your business stand out in the competitive online jungle! As local, Barnsley based SEO specialists, we’re perfectly placed to help you – whether your business is right here in our home town, elsewhere in Yorkshire, or anywhere in the UK!
What is SEO?
SEO (or Search Engine Optimisation) is the process of optimising a website to boost its position in the results shown by search engines like Google, Bing, and Yahoo.
Why do I Need an SEO Service?
Creating a professional website is a great way for your business to present itself to new customers – but only if those customers can find your site in the first place!
Most people use search engines to find the product or service they need, so getting your website to appear near the top of the search results is the best way to make your business more visible…
Whether you’re selling directly via your site, or using it to raise awareness of your offline services, SEO is the key to getting more exposure – and more exposure equals more business!
Which Factors Affect SEO?
There are literally dozens of factors that affect a website’s search ranking (don’t panic, we’re not about to list them all!) But 2 of the biggest factors are content and backlinks:
Search engines like Google scan webpages’ content to find the most relevant results for each user’s search. Content which contains ‘keywords’ related to the search term used typically ranks best.
Backlinks are links on other websites leading back to your site. Search engines see the number of backlinks (and the quality of the websites they come from) as a sign of your website’s ‘authority’ (in other words, how popular and trusted it is).
– Other SEO Factors
Other factors like meta-tags and URL structure have a part to play – but as time goes by, the search engines are focussing more and more on content and high-quality backlinks.
So, How can You Help?
Our search engine optimisation service is designed to help your website rank higher in the search engine results pages. Here’s how we do that:
Step 1. Research
Using professional software, we’ll research which keywords are most valuable for your website. And, we’ll look at the performance of your competitors’ sites to help us get a feel for what works – and what doesn’t!
Step 2. Planning
We’ll create a unique action plan based around your requirements and expectations. With clear milestones in place, you’ll be able to track our progress stage by stage.
Step 3. Content Optimisation
We can work with your existing content, optimising it with high-value keywords, or we can create fresh, optimised content from scratch.
Step 4. Backlink Building
We’ll link your website with your manufacturers’ and brands’ sites, as well as building a portfolio of backlinks on blogs and social media to boost your domain authority and search position.
Step 5. Further SEO
With the ‘big 2’ (content and backlinks) taken care of, we can further optimise your website by looking at aspects such as meta-tags, your pages’ URLs, and your site’s structure.
Why Should I Choose You?
We have a strong understanding of modern, safe, and effective SEO techniques…
We don’t rely on crude ‘keyword stuffing’, or ‘black-hat’ tricks that could get your site demoted in the search rankings. Instead, we take a subtle approach, integrating keywords naturally to ensure your content remains readable, and building links with safe, respectable, and relevant sites only.
Sounds Good, How do We Start?
Whether you’re based in Barnsley, elsewhere in Yorkshire, or further afield, our SEO service is the perfect way to get your business the exposure it needs to succeed.
To start the process, please contact us with any questions you may have, or to request a quote for your project.
Want to work with us?
Get in touch and we’ll walk you through the rest.