Search Engine Optimisation
Here at Stephenson’s IT Support, our SEO service is designed to help your business stand out in the competitive online jungle! As local, Barnsley based SEO specialists, we’re perfectly placed to help you – whether your business is right here in our home town, elsewhere in Yorkshire, or anywhere in the UK!
What is Search Engine Optimisation? (SEO)
SEO (or Search Engine Optimisation) is the process of optimising a website to boost its position in the results shown by search engines like Google, Bing, and Yahoo.
Why do I need an SEO Professional?
Creating a professional website is a great way for your business to present itself to new customers – but only if those customers can find your site in the first place!
Most people use search engines to find the product or service they need, so getting your website to appear near the top of the search results is the best way to make your business more visible…
Whether you’re selling directly via your site, or using it to raise awareness of your offline services, SEO is the key to getting more exposure – and more exposure equals more business!
Which Factors Affect SEO?
There are literally dozens of factors that affect a website’s search ranking (don’t panic, we’re not about to list them all!) But 2 of the biggest factors are content and backlinks:
Search engines like Google, Bing and Yahoo scan webpages’ content to find the most relevant results for each of it’s user’s search. Content which contains relevant ‘keywords’ related to the search term used typically ranks best.
Backlinks are links on other websites leading back to your site. Search engines see the number of backlinks (and the quality of the websites they come from) as a sign of your website’s ‘authority’ (in other words, how popular and trusted your website is).
– Other SEO Factors
Other factors like meta titles, meta descriptions and URL structure have a part to play – but as time goes by, the algorythms of the mjor search engines are focussing more and more on relevant content and high-quality backlinks.
So, How can our Expert SEO Services in Barnsley help you?
Our search engine optimisation service is designed to help your website rank higher in the search engine results pages.
Here’s how we get your website to show on the first page of Google and maintain it’s presence:
Using professional software, we’ll research which keywords are most valuable for your website. And, we’ll look at the performance of your competitors’ sites to help us get a feel for what works – and what doesn’t!
We’ll create a unique action plan based around your requirements and expectations. With clear milestones in place, you’ll be able to track our progress stage by stage.
We can work with your existing content, optimising it with high-value keywords, or we can create fresh, optimised content from scratch.
We’ll link your website with your manufacturers’ and brands’ sites, as well as building a portfolio of backlinks on blogs and social media to boost your domain authority and search position.
With the ‘big 2’ (content and backlinks) taken care of, we can further optimise your website by looking at aspects such as meta-tags, your pages’ URLs, and your site’s structure.
Why Choose an SEO Agency in Barnsley?
We have a strong understanding of modern, safe, and effective SEO techniques…
We don’t rely on crude ‘keyword stuffing’, or ‘black-hat’ tricks that could get your site demoted in the search rankings. Instead, we take a subtle approach, integrating keywords naturally to ensure your content remains readable, and building links with safe, respectable, and relevant sites only.