There’s a difference between designing a website versus designing a website that actually works. Sure, anyone can create a website, thanks to the easy-to-use tools available online. However, without proper knowledge or skill, one might simply be making a website that looks pretty but does nothing else! So, if you’re designing an e-commerce website, it is incredibly vital that you design a website that not only looks pretty but also converts!
Let’s talk about how you can design a high-conversion e-commerce website that achieves success:
1. Always Open To Feedback
For designers, creating is always an important part of the process. However, this doesn’t mean that you’re creating a website that’s based on your own thoughts and opinions. If you’re designing a website for an audience to use, you will need to be open to their feedback. After all, the happier they are with your website, the more successful your website will become! This can be in the form of general input or suggestions, or it could be specific feedback on the design which you can use to improve the design.
Your goal is to include the input of the audience itself in order to make sure that the final design is something that the business is going to be happy with. If you’re designing something that you want but the audience doesn’t want, it’s not going to work out in the end.
2. Try Various Colour Palettes
When you design a website for an e-commerce business or brand, you’re also designing a ‘brand’. You need to make sure that the colour scheme of your design is something that the business or brand will be happy with.
You have to try out various colour schemes to find out which one works the best and what works. The colour scheme needs to be cohesive with the brand image so that the customer can identify the brand immediately.
3. Focus On Typography
Typography of the website is one of the most important things. Good use of typography can make the design of the website look better and can also provide a better user experience. But this doesn’t mean that you should just focus on using a lot of words. Good use of typography can also mean using the right font and the right size.
You also need to focus on the user experience of the website. Whether it is a shopping website or a news website, the user experience of the website is one that you need to think about.
For example, if you’re designing a shop, it is important to make sure that the typography is easy to read. If a user has to spend time trying to read the website, they’re not going to want to spend any money on it. Try to make sure that the typography is easy to read.
4. Use A Prominent Image
Using a prominent image is also one of the best ways to make the design of the e-commerce website stand out. The image can be used in a number of ways by the designer to create a variety of different effects.
For example, you can use the image as a background, or you can use it as a header. You can also use it for social media sharing. There are a number of things that you can do with the image, and each of them can create a different effect.
Conclusion
When you’re designing an e-commerce website, you need to be careful about what you’re actually designing. The design of a website is not only about making a website look pretty, but it should also be about creating the right user experience. So, follow the tips we’ve shared above, and if you need more help, feel free to reach out to a professional designer! They can make sure your e-commerce website performs well, allowing you to achieve online success.
Stephensons IT Support Solutions offer IT services to meet any IT support or digital marketing services needs. If you are looking for web design in Barnsley, get in touch with us today!