Marketing is an ever-evolving space, and one of the channels taking charge across multiple industries is social media. Businesses from different niches know that building a social presence is one of the strongest avenues that move your marketing efforts forward, which means you have to step up your social media game to gain a competitive edge.
The booming nature of social media isn’t showing any signs of slowing down, especially since it’s one of the most cost-effective strategies that contribute to your conversion rate, brand awareness, and strengthening your relationships with customers! But just like other forms of advertising, you also need to keep up with trends, so your marketing plan aligns with your growing market.
Social Media Marketing Trends in 2021 Your Business Needs to Pick Up Now
1. Stories Take the Backseat, Live Streaming Steals the Show
2020 put everyone across the world at home and away from any mass gathering in an attempt to control the pandemic, so it’s only natural that people find creative ways to stay connected despite social distancing.
The pandemic paved the way for the boom of live streaming, be it to showcase something as simple as an unboxing video to grander activities like virtual events. Webinars are now taking centre stage as they grew by 36 per cent, so integrating live streaming tutorials, Q&A, events, tours, and how-to’s to your social media marketing strategy is the next best move for staying in touch with your audience.
2. Stay Relevant by Dabbling in Socially Conscious Marketing
Social media is one of the few marketing channels that allow businesses to engage with their market in a more meaningful way, so gone are the days of scrolling through sales-driven ads on different social feeds. The pandemic only pushed for the need to make important conversations, so you can expect social media to take on a more purpose-driven approach moving forward.
Whether it’s shedding light on the current, political climate or talking about topics that are important to your audience, social media puts an emphasis on being open to conversations that drive your consumers.
3. In-App Purchasing Without Scrolling Away From Your Feed
Another massive change the pandemic brought online is the evolution of online shopping. While e-commerce websites aren’t new, adding items to your virtual carts now feels more seamless as social media platforms like Instagram and Facebook integrated in-app purchasing features.
Now that the line between scrolling and shopping is thinner than ever, your business can leverage this significant shift as it creates an opportunity to showcase your offers. Similarly, the transformation of online shopping also raises new tactics from improving your retargeting ads, linking products to social media posts to optimising your website further for better mobile responsiveness.
The Bottom Line: Keeping Up With Social Media
Social media trends come and go, especially in this fast-paced landscape, so it’s time to refresh your old tricks and keep up with the latest craze directing the market in 2021.
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