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Why Is Social Media Marketing Important For Small Businesses

Back in the day, businesses could do without social media. Fast forward to the present: starting a business without a social media presence is uncommon and disadvantageous. The majority of communications nowadays happen on social media. They also serve as a means for brands to reach out to their audience. Whether Facebook, Instagram, YouTube, or TikTok, social media has become the most straightforward, affordable, engaging, and effective advertising platform for entrepreneurs. 

If you plan on starting a business or want to expand your reach more, here are the many ways investing in social media marketing can benefit your business:

1. Improve Your Brand Awareness

Getting the brand known out in the market is a challenge that new businesses should successfully conquer. Every minute new business ideas emerge, and more people try to pursue them. New types of businesses turn up on the market every time, which means more competition for you. 

If you want your business to survive, you need to generate awareness for your brand. People, particularly your target market, can keep your business going. But before that, they need to know that your brand exists first. Social media can help you do that. It can provide the reach you need and encourage people to perform your desired actions.

2. Lead Traffic to Your Site

Besides informing people about your business, you can also use this platform to drive them to visit your website. People are more active on social media than anything else on the internet. 

The content you post can link to your website, making it easily accessible for social media users. Furthermore, anything you post on social media can easily be shared with others in one click. 

3. Directly Sell Your Products or Services

Social media has indeed improved over the years. Now, it also contains a feature that lets you sell a product or service directly. Furthermore, you can efficiently utilise its ads feature to advertise your products and services to potential customers. You could lead them to the actual page through the ads feature to purchase or know more about your offerings. 

Social Media for a Small Business: Tips to Get It Started

Here are the essential reminders when starting social media marketing for your business:

  • Have a S.M.A.R.T. goal for your social media presence and develop a plan to help you reach that goal. Every good business strategy starts with a quality plan.
  • Know your audience well. They are the key to your business’s success. 
  • Research about your competition and see what they do on their platforms. It could tell you what is working for their business and what is not. It would also give you an idea of what you can do to surpass them. 
  • Find more inspirations online that you can do for your business.
  • Prepare your social media calendar and fill it with content that would inform, educate, or entertain your audience besides promoting your products and service well.


More than 4.2 billion people use their social media every day. It will be a huge waste if you do not make your business known to your target audience. Make sure to take advantage of these beneficial platforms. Keep your audience in mind in all the content you release. 

Get valuable information from them through social listening and keep updating your strategies. More importantly, invest in a social media expert that can help you navigate through the dos and don’ts of such platforms.

Should you need our social media expertise, we are here to help. Stephensons IT Support Solutions may be an IT support provider or a website design provider in Doncaster, but we do more than that. We also offer social media marketing services, graphic design services, and even search engine optimisation. Contact us today to learn more. 

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