Back in the day, everyone accessed the internet solely through their computers. Today, smart gadgets of every shape and size are popping up on the market, all with access to the internet and their own individual resolution. Brands that want to compete in this digital landscape, need websites that can contend on these screens, grab customers’ attention, and maintain it. That’s where responsive web design comes in.
Let Your Website Adapt to Every Screen
A responsive website is one that automatically resizes to fit the screen size of the device viewing it — whether that be a mobile phone, tablet, smart TV, or desktop computer. Responsive web design is a technology that allows your website to display properly on all standard screen sizes, from a large computer monitor down to the smallest smartphone screen.
Responsive Web Design Helps Your Website Rank Better
Your website’s quality score can impact your website’s rank in search engine results. A higher quality score will mean your site is more likely to rank higher in search engine results pages. The Google mobile-friendly algorithm is based on three factors: usability, speed and design. One of the ways you could ensure you’re optimising for these site elements is by using a responsive website.
Provide a Great User Experience
Responsive web design also presents the opportunity to optimize your website’s content to ensure it provides a great user experience on all devices. The goal is to increase the website’s usability, accessibility and functionality. By applying responsive design, you’ll be able to curate an experience that will get people to stick around for longer.
Improve Your Website’s Traffic
It won’t be an overstatement to say that people who visit your website from their smartphones are more likely to do business with you. A large chunk of website traffic comes from mobile devices, specifically smartphones and tablets. Without a responsive website, you’re missing out on a leads, sales, and other opportunities to connect with your consumers. In fact, studies show that more than half of smartphone users will leave a website that does not display properly on their phones.
Improve Your Conversion Rates
By improving your website’s user experience and overall traffic, your website will be better optimized to meet your consumers’ needs. Through this, you’ll have a better chance at converting traffic into sales. Responsive web design will earn you more money.
Save Time and Money on Maintenance
One of the biggest advantages of responsive web design is that it is cost-effective. In a nutshell, it guarantees a site that works on all devices across all platforms. There is no need to create separate versions of your website for mobile devices and the different desktop screen sizes. This streamlines the work of your web designers and maintenance team.
Conclusion
Responsive web design is definitely the future of the internet and the smartest way to approach your website. Brands that have yet to make the jump to a responsive design may be missing out on a lot of market share. Make the switch and improve your brand, make more money, and see your website and company reach new milestones in business!
If you’re in need of a Barnsley-based web design agency, hire Stephensons IT Support Solutions. We offer best-in-sector IT support, digital marketing, and management to help brands reach their full potential. Contact us today, and we’ll help restructure your site to excel in responsive web design!