If you are reading this, chances are that you are looking for more strategies to implement into your SEO to improve your website’s rank further. While we can talk about keywords, mobile-friendliness, and the like, these are already commonly talked about in the world of SEO.
There are some methods out there that get barely any attention but can still improve your SEO strategy. One of those things is mission-driven content marketing. You should be well-aware of content marketing by now, but what do we mean by “mission-driven?” Let us find out together.
What is mission-driven content marketing?
Many companies’ SEO strategies revolve around results, and that is how it should be. If something does not work, it is not going to produce results. However, you cannot forget that SEO is all about making a business more “human.” What we mean is that the SEO strategy requires a mission, and in content marketing, this means content that goes beyond merely increasing traffic and conversion rates.
That said, mission-driven content marketing is all about producing content that not only supports your SEO efforts but also creates a foundation. Such content will revolve around your business’s values, beliefs, and core principles. It is all about creating content that is valuable to you and your customers.
How do I create mission-driven content?
There are various ways you can create mission-driven content. As the name implies, it will focus on your mission. To help you out, think of any content that will help you boost one or all of the following: engagement, shares, and support.
Under engagement, mission-driven content will cause someone to react to something that you have to say. This involves more than just how many times a piece of content has been liked or commented on. It is about getting people to talk about it to others, online or offline. Anything from chatting about it with another family member or sharing it at work can be considered as engagement from mission-driven content.
In terms of shares, mission-driven content motivates people to share the post with someone else. Similar to the above, people will share such content to get others in the know. This can only happen if someone truly connects with the content, which is something mission-driven content will do. It helps build loyalty and trust, both of which are priceless in the business world.
Finally, support from mission-driven content can come in various forms, such as someone recommending your product or service to someone else or giving you a shoutout. They do so not because they were paid or that you are the best, but because they support what you believe in. This creates strong ties between you and your customers, creating a loyal following that strongly believes in what you do.
Conclusion
While every type of SEO strategy has its place, mission-driven content marketing should have a place as well. Rather than simply looking at the metrics, you should also remember the other goals you want to achieve through your content. It can be anything from building strong relationships between your company and your audience and creating die-hard supporters who stand for what you believe in. These can go a long way in creating a strong reputation and improving your ongoing SEO efforts further.
Stephenson’s IT Support Solutions offers IT support and digital marketing services to help businesses grow their online and offline presence to achieve success. If you need help from an SEO agency in Barnsley then we can help improve your SEO and more, work with us today.