When you want to check out a particular website, you don’t want to wait forever just for it to load. But unfortunately, many web designers don’t really prioritise web speed when they create websites. But this is a big mistake. When you have a slow website, you’ll risk losing potential customers. That’s why it’s important to take measures to improve your website speed.
Increase Conversion Rate: Your Database
If you’ve been using a database to store your website content, you’ll have noticed that the more you add, the slower your site gets. This is because your database grows in size, and you add more code to run it slower. This is why it’s important to keep your database as simple as possible.
Don’t make your database larger than it needs to be. For example, make sure that you don’t add unnecessary duplicate content, which could make your database larger than it needs to be.
Increase Conversion Rate: Browser Caching
You can reduce the size of your database by simply adding browser caching to your website. This allows potential visitors to see your content straight away, which is great for website speed.
Browser caching means that it will store your website content in the visitor’s browser instead of going to the database for a particular piece of content. This means that only the first visitor has to wait to load your website. Once the visitor has seen your website, he or she can then save the content on his or her browser so they can view it straight away without having to load your page again.
If your website is static, it means that you don’t update your website manually. This means that the content that you can see right now is the same as the content that users will see in the future. In this case, you don’t really need to use browser caching. This is because your website load time will be relatively fast anyway.
But if you have a dynamic website, then it means that you update your website content manually. This means that it’s possible that you won’t change your website’s content all the time. So if this is the case, you should definitely opt for browser caching to speed up your website’s load time.
Use a Content Delivery Network
Here’s another way to speed up your website. If you have a constantly updated website, it can get pretty slow when it comes to loading times. This is because you’ll have to load the content from your server every time, which takes time.
However, you can get around this by using a Content Delivery Network. This network hosts your website’s static content on its servers. This way, you can speed up your website’s loading time because you don’t have to load the content from your server.
This is why a Content Delivery Network is an excellent solution for HTML5. Since HTML5 is not fully supported, you might have trouble with your website. But with the help of a Content Delivery Network, your website can still properly load even when you don’t have the proper support.
Final Thoughts
When you want to increase your conversion rate, you need to make sure that your website loads as fast as possible. This is because your visitors will only wait a few seconds before they decide they’re going to leave your website and go to another website. That’s why it’s important to include the steps listed above to speed up your website.
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