Web maintenance is the act of regularly checking your website and keeping it updated and relevant to keep it healthy and encourage continued growth. This should be done consistently, whether by your IT team or a website design company in your employ.
Keeping a website well maintained helps companies big and small engage and retain customers; it’s easy to cut corners if you are a startup or under pressure to focus on other priorities.
Web maintenance can easily fall by the wayside as it does not always indicate immediate issues. However, it is essential to keep your business running smoothly and prevent site failure or performance issues. Regular checkups are needed for good health, regular website checks for good business.
Make sure you do the following in your website maintenance schedule:
Maintaining a Website: Back Up Sites
How do you resolve something that goes wrong with an update?
With a backup.
A standard security blunder is not backing up your site regularly, leaving you vulnerable to a hacked site, bad theme installation, or any other major site issue. To avoid downtime, at the very least, you should back your database up daily and your files at least weekly. Backups are the best way to recover quickly after hacking or other major security issues.
Observe Security
WhiteHat Security claims to have tested 86 percent of the websites they could find and found security flaws on 56 percent of them. Online fraudsters could care less about how well-known or prominent your site is; they just want access. They might get full access to your site and send out legitimate-looking emails to your email list, infecting each user who opens the message. Sites with security flaws are often blocked by Google, leaving visitors seeing a warning message like the one above.
A security scan searches for security flaws and viruses on your site and server. This prevents hackers from gaining access to your website and server and keeps visitors safe.
Observe Uptimes and Downtimes
A website needs to be fast, but it’s equally necessary for the site to have uptime. Uptime monitoring involves keeping track of how long the website is available and how often it goes down. A site or page that goes down could be due to various factors.
It may not be that big a deal if the website is occasionally down. However, this is a big problem if the website is frequently down. You want your site to be constantly available, so you need to monitor uptime and ensure your site stays online and doesn’t go down due to any issues.
Optimise the Site
It’s essential to check how your site loads and ensure that no single element is bogging down the entire process. Aside from checking for slow loading times, you should also consider what factors might be causing these poor performance metrics:
- Ill-sized photographs
- Blocky text
- Improperly-formatted videos
When Walmart discovered that simple image optimisation increased their conversion rates by 2 percent, they realised that performance was a critical factor in the successful functioning of their site. With 57 percent of visitors leaving sites that take three seconds or longer to load, ensuring that your pages are optimised for speedy loading, whether it’s your IT department or website design company that does it.
It could mean the difference between a lost lead and an accomplished sale!
Work with a Reputable Website Design Company in Barnsley Now
Starting a website requires you to maintain it, and there are two main ways to go about this: do it yourself or hire a pro. Most choose the latter because they don’t want to waste time on maintenance, and they know that having a professional do it is better than doing it themselves.
So, start working with Stephensons IT Support Solution today for a well-maintained website! We’re a reputable website design company in Barnsley that helps you when you need a speedy fix for a broken laptop or want to partner with a company that can maintain your infrastructure and digital presence. You’ll find all the digital services you need from us right here under one roof! When it comes to maintaining a Website, we’re here to help. Get in touch to find out more.