When deciding whether your website needs to be updated, consider both current issues and whether it effectively represents your company. The most important component of any digital marketing campaign is your website. To attract new visitors, you can launch new social media and Google Adwords campaigns, but if they are dissatisfied with the content and presentation of your website, they will leave.
Read on to learn and discover the easy ways to perform a web design assessment.
Evaluate the Website’s Bouncing Rates
The bounce rate reflects how visitors perceive your site and whether or not they are engaged with the content. Bounce rates can be high due to complicated menus, out-of-date design, or poor performance. If you’re monitoring your website’s analytics and notice an increase in bounce rate, now is the time to figure out what changes you should make this year. Aside from bounce rates, monthly traffic loss is another sign that your site could benefit from a visual makeover in order to increase visitor engagement. If you don’t have the budget for a complete redesign, starting with recently depleted top pages is a good place to start.
Web design assessment: Evaluate the Website Performance and Traffic
While a business website’s performance is critical, it is frequently overlooked. Two seconds is a good loading time for all of your website’s pages. After all, many people use mobile devices to browse the web and expect content to load quickly. Slow-loading websites frequently give the impression of being out of date or unworthy of the user’s time.
In short, your rankings will suffer as well if your website is slow. If your site takes unusually long to load, you may need to upgrade your hosting or optimize some of your larger images or content.
Evaluate the Website’s Navigation
If your current navigation menu is confusing your users, it may be time to redesign your website. It influences traffic and search engine rankings. Your rankings will improve and you will be able to direct more traffic if your navigation makes it easy for search engines to identify the types of content on your site.
A website’s conversion rate is affected by navigation. A user-friendly website generates more business leads and customers. If your audience cannot find the information they need, they will frequently abandon your website in favour of a competitor’s.
A well-designed menu will include descriptive headings that are relevant to your company and its content. If your headings are not descriptive enough, your audience may miss important information. Furthermore, descriptive headings will help your audience understand what your company does. Organize your website’s content with enough dropdown subheadings.
Evaluate the Website’s Audience Engagement and Interaction
You risk losing customers as a result of your site’s poor search rankings and visual appeal if you fail to update it. Make use of a modern design, well-structured content, and professional imagery. Because the majority of your new audience will access your site via a mobile device or tablet, make sure your designs are also mobile-friendly.
Consider conducting a content audit to remove out-of-date or irrelevant content that may impede navigation. If your content strategy or marketing goals have changed, you may want to relaunch your website.
Evaluate the Website’s Mobile Device Compatibility
With the proliferation of smartphones and other internet-connected devices, you should also think about mobile or tablet optimization. If your website is not mobile-friendly, the text may be too small to read, and certain links may not function properly. Given that the majority of people now access the internet through their smartphones, making this update as soon as possible is critical to avoid losing business.
Web design assessment: Wrapping up
By now, you must know that a great website can lead to great success for your brand and company. A custom website design allows for greater content and audience engagement flexibility. However, all this is nothing without having a digital marketing expert evaluate your website design. With their skills and expertise, your company can grow through performance optimization, mobile friendliness, content addition, and redesigning.
Stephenson’s IT Support Solutions can assist you as an active web design agency for your company. With us, you can manage your digital presence with solutions that work best for you. Give us a call today!