When you’re trying to build your brand (or preserve it), you have questions—a lot of them. Will a social media agency really be better for your brand than doing it in-house? How will you know which agency best fits you and your brand? Here, we will delve into all the necessary factors that will make your decision easy so you can move forward with peace of mind that you’re making the right call.
Social Media Agency vs. Social Media Manager: How Do They Differ?
The first thing to understand is the difference between an agency and a manager. An agency is typically a company or person that offers various services, from social media management to business consulting to full-on creating a marketing strategy for you.
A social media manager is a person responsible for all things social for your brand and often reports directly to the head of marketing or head of sales or business development.
There are many things to consider when deciding between hiring a full-on agency with an entire team of people or a contractor. Here are a few questions you should ask yourself:
Does Your Company Have the Budget?
Suppose you’re a smaller company or a nonprofit. In that case, chances are you’re not going to be able to afford a full-service social media agency, especially as they can be quite expensive. Instead, it may be worth your while to hire a social media manager to handle the social media actions for you.
Sometimes, this even means hiring two people: someone who is more business-savvy and has the budget to work with and someone who loves to be on social media and can inject personality into your brand.
Do You Need Help with Your Social Media Strategy?
If you’re a larger company and need some guidance with your social media strategy and goals, the route of hiring an agency may be better for you. This way, you’ll get the input from a variety of people who have different skill sets but will still have the ability to work closely with a social media manager who can help you meet your goals as well.
However, small businesses and large businesses with a smaller budget may still be able to work with an agency and even bring on a social media manager who reports directly to you or your marketing team.
Is Your Social Media Presence Working for You?
Let’s say you’ve already got a decent social media presence set up and rely on your own staff or marketing manager to update it. In that case, it may be time to hire a social media manager or agency. If you’re not seeing the growth, you need to achieve your goals or maybe you’re not seeing the depth of interaction you’re looking for with your audience, hiring someone with a fresh perspective or new skill set may be just what you need.
Think about the current social media presence you have set up. What is working for you? What’s not? If you could change anything about your social media strategy, what would it be?
These are all questions you want to ask yourself before you hire an agency to be absolutely sure you’re making the best decision for your brand.
The Bottom Line
With so many online tools out there that make it easy for you to take your social media from 0 to 60, it can be tempting to do it yourself. However, to make sure your brand is getting the exposure and the following it deserves, it’s absolutely necessary that you take a step back and really take a look at what you want your social media presence to be. From there, you can determine whether you need the help of a social media agency or if you’re able to handle it yourself and figure out the best course forward for your brand’s social media.
Let a reliable social media agency in Barnsley help you out. Stephensons IT Support Solutions has the best-in-sector IT support and digital marketing services. Get in touch with us!