The internet age made it possible to break barriers as businesses can now reach out to audiences beyond their local communities. Before the digital revolution, it took years for a newcomer to establish large-scale brand recognition, but the rise of the online-driven landscape now presents opportunities to level the playing field and tap into a global audience and customer base without ever having to open up shop overseas.
Unless your website is intended for local consumption online, anyone who searches for services, products, or solutions similar to what you offer is likely discoverable by anyone online. Considering your possible demographics can help you build a website that can engage anyone from around the world, so keep on reading to find out the key pillars to consider when appealing to a global audience on your website.
Tip #1: Include Translations for a Global Audience
English is a universal language, but you can improve the user experience no matter where readers are located by implementing translation tools on your website. This is helpful for customers who want to understand your business on a deeper level, which may only be possible if they’re reading your content in their mother tongue.
Another way to ensure your website is accessible is to use Unicode for your character-encoding system to make all your web pages compatible with different languages.
Tip #2: Expand Your Localized Options
Choosing a domain restricted to your country can immediately cut off your potential customers from other places, so be sure to make your website accessible to all users anywhere by incorporating domain extensions.
Tip #3: Make Your Imagery and Color Scheme Universal
Not all countries interpret images and colours the same way, so if you don’t want to alienate your audience from other cultures, it’s better to understand how different design elements can impact their perception of your brand.
The right web designer can explore culturally conscious colour schemes, ensuring your website is cohesive to your brand identity while resonating with different demographics.
Tip #4: Simplify Your Message
When it comes to delivering your message, it’s better to stick to simple yet strong statements that can impact your readers throughout the world. Using colloquial words and slang phrases may seem unique, but what you want to convey may be lost in translation. With that in mind, it’s better to use common terms throughout every context of your website.
The Bottom Line: Building a Website that Aligns with Your Goals and Generates Relevant Results
The digital world today welcomes a global business climate, which means companies need to ensure that their website can be accessible to anyone in the world. You already know the importance of tailoring your marketing channels and content deliverables according to your target market. However, it’s just as critical to consider your visitors’ background so you can ensure everyone can have an engaging and personalized experience when interacting with your brand online.
How Can We Help You reach a Global Audience?
If you’re looking for a web design agency to help build a strong website for your brand, you’ve come to the right place.
Here at Stephenson’s IT Support Solutions, we provide the best in-sector IT support and digital marketing services. From laptop repairs to boosting your digital presence—we’ve got you covered. Learn more about our services and book a consultation with us today!