Social media marketing is a strategy for promoting your business or your products and services using social media platforms like Facebook, Twitter, LinkedIn, Google+, and more. So, a social media marketing plan includes developing a marketing strategy and continually carrying out social media activities.
Now, we’re going to highlight the top myths around SMM, and we’re going to show you why they’re just not true, so you can avoid being a victim of these myths.
Here’s what you need to know:
“You Have to Be Present in Every Platform.”
So, this is a myth, and it’s very common. And the truth is, you don’t have to be present on every platform. The reason is time and resources. You have a limited time and a limited amount of resources to invest, so you have to choose which channel will give you the biggest return for your time and your resources.
For most businesses, their first choice should be Facebook. Facebook has the widest reach, and in fact, most of your customers are probably on Facebook.
“You Have to Spend Money to Make Money.”
The saying that you have to spend money to make money is not always true. Once you have an idea of your target market, you look for a way to reach them for free, and you will usually find a way. Many sites offer free tools, like Youtube, likes and shares, and many others. You can always find a way to get your message across without spending money.
“All Your Socials Must Always be Active.”
Instead of being active, it’s better to stay consistent. So, consistency is more important than activity. And how to create a consistent presence by setting up a schedule and posting at the same times every day or week. And because most of us are working full-time, that will be the main challenge. So, if you’re not able to post simultaneously every day, at least pick one day and try to post something at that time each week.
“It’s Not Good to Outsource Your Social Media Marketing.”
Another myth is that you should always do it yourself. There’s a lot of work involved with socials so that you can get help. If you do this yourself, you’re spending a lot of time creating content. You’re going to be spending time posting and replying to comments, which is time-consuming and probably the biggest challenge for most businesses. So, if you outsource the socials, you’ll have time to create other content for your website or maybe do some lead generation that will make you more money.
“Ignore Negativity in Your Social Media Accounts.”
The truth is, a large chunk of people who complain on socials do not buy. But that doesn’t mean all of them are. Buyers that provide negative feedback are still important and should be addressed appropriately. Failure to do so could result in losing buyers. So, if you’re ignoring those people, you’re ignoring all of the people who are buying or interested in buying, and you might be losing some potential buyers. Of course, there must be a balance—you shouldn’t spend all your time on them either.
Conclusion
These myths may sound logical at first, but don’t be fooled. Always refer to your strategy and customer data, and track your campaign. There’s plenty of data out there that says that most of your customers are on Facebook, so you should focus on this social media platform and not waste your time on others. It’s totally fine if you outsource your social media marketing, as long as you’re willing to invest in the right tools.
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