When designing a website, especially one that’s for a business, quality should always be a priority. You have to optimised the website for search engines because you need to get the highest page rankings that you can have. If you don’t aim for this, your website traffic won’t increase and you’ll find it hard to compete with others in the industry. In short, a quality website is important for success.
To attract more customers and to make your website visitors stay longer, you need to make sure that you have a well-designed site. If you wish to have a strong online presence, one of the top digital marketing agencies in Barnsley shares some tips for building a well-designed website:
Make Sure Navigation Is Easy
The navigation of your website has to be easy for your visitors to use. They shouldn’t have to spend a lot of time looking for what they need on your website and can easily go to the next page they want to go to. A well-designed website will have a navigation bar where the most important pages are located and will be labeled with easy-to-understand titles.
A Quality Website Should be Simple
Your website should be clear and simple to understand. It should not have a complicated design because it will only confuse your visitors and make them leave your site. Simple designs are easier for visitors to use, but it doesn’t mean that you have to sacrifice the quality.
Keep Your Target Audience in Mind
When you’re planning your website, one of the most important things to consider is the target audience. This is the group of people that you’re aiming your website to. If you’re opening a business, you will have a different target audience depending on what products you’re selling. Your website should be able to reflect your brand and be able to speak to your target audience.
Make It Mobile-Friendly
With the increase in mobile traffic, one of the things that your website needs to have is mobile responsiveness. This means that it will be easy for mobile users to use. Same with having an easy-to-navigate website, you want to make sure that they can easily find the information they want and easily go to the next page. Having a mobile-friendly site is important because it will help your website visitors find what they need and make them convert.
Add a Clear Call-to-Action
If you want your website visitors to do something on your site, you need to make sure that it’s easy for them to do so. One of the most effective ways to do this is to have a clear call-to-action that guides the visitors on where to go next. The call-to-action will allow visitors to easily go to the next page and if you want to attract visitors to fill out a form, you need to make sure that it’s easy for them to do so.
Conclusion
If you want to have a good website, you need to make sure that the design is clear and easy to understand. This will allow your visitors to easily navigate through your site, find what they’re looking for and know what to do next. If you want more tips on how you can improve your website and to attract more website visitors, one of the top digital marketing agencies in Barnsley can help.
Stephensons IT Support Solutions is an IT support and digital marketing agency that offers web design in Barnsley, as well as other services your business can benefit from. Contact our team today to find out how we can help you strengthen your online presence!