The world has gone digital, and it’s most evident in the actions of consumers and service providers. People all over the globe constantly have their focus on their phones and computer screens, and brands have taken notice. If brands want to succeed in this new landscape, they must work on their digital presence.
Tips for Branded Websites
Your website stands as the foundation of your brand’s digital presence. All of your efforts on the internet will drive traffic towards this address, and if done right, you will convert that traffic into sales.
Here are a few tips for Branded Websites that puts your brand ahead:
1. Use a Content Management System
When you build a website, you need to make sure that it is easy to build, maintain, and update. There is nothing more frustrating or more time-consuming than updating a website coded in a non-user-friendly language. A content management system will allow you to edit your site quickly and easily.
2. Create a Clear and Consistent Brand
One of the most important aspects of your website is your branding. Your website should bring together all of your brand’s touchpoints. You will want to include your logo, tagline, and other essential aspects of your brand on your website. Aside from the visual design, you will want to ensure that your site consists of all of your brand’s messages.
3. Use Mobile Responsive Design
With so many people using their phones to do internet searches, your website needs to be mobile responsive. This means that your site will automatically resize and display correctly on different screen sizes. It’s confusing to visit a website on your phone that displays in a completely different format than the one on your desktop.
4. Use Web Analytics
When you create a website, be sure that you measure your results. You can set up Google Analytics to track the traffic on your site. You will want to pay special attention to how you acquire your traffic. From here, you can make changes to your site to make it more visible.
5. Make Sure the User Experience is Smooth
Once your website displays on a mobile device, you need to ensure that the user experience is good. The user should find what they are looking for in a few clicks, and the website’s content should be easy to read. When users visit a website and it’s crammed with confusing menus, ads running rampant, and a general lack of organisation, they will not feel confident in your brand.
6. Use Good Photography
The first thing people see when they visit your site is your brand’s photography. Make sure to use a photographer who knows how to capture your brand’s best side. The better your photography is, the better your website will be.
7. Use Your Blog
Blogging can be a great asset to your website. You can use your blog to provide helpful information to your potential customers. When you write articles, make sure they are on-topic and relevant to add value to your target audience.
Conclusion
A brand’s website is an extension of the brand itself. If it doesn’t display your brand in the best light, you lose traffic and sales. A quality website is an opportunity to highlight your brand’s personality and level of quality. If you make a website easy to use, clear, and visually appealing, you will definitely impress your potential customers.
We offer services such as best-in-sector IT support, digital marketing, and maintaining digital presence to help brands reach their full potential. If you’re in need of a Barnsley-based web design agency, hire Stephenson Consultants for Branded Websites you can depend on.