Make sure you’re aware of these Website Design Faux Pas.
Website design can make or break the website of a company or organisation. That’s an essential aspect of your business. For most people, your website is the first point of contact with you. First impressions matter. Not only will a bad website design drive potential consumers away–it could deter your present customers from making any more purchases also.
Unfortunately, there are several mistakes a lot of people end up making in the process. Here are key mistakes that you should avoid when it comes to website design.
Overdoing plugins
While there are several advantages to having plugins, it’s key not to overdo it. There could be several problems that arise from too many plugins. Security issues are the biggest one, mostly due to the possibility of hacking.
Not taking Google into consideration
While there is no question that it’s crucial to design for customer convenience, Google should also be part of the plan. Website traffic is largely dependent on Google, so be aware of what the search engine requires while keeping in tune with your customers’ needs.
Here are some tips to address this:
- Avoid keyword stuffing the copy on your website. Work with an SEO agency if you must to keep things keyword rich.
- Be consistent about having new content like blogs and other copy.
- Do keyword research as to what search terms customers could use to find your website.
- Do keyword research on what search terms lead to your competitors being found instead.
- Google’s Site Crawler is your friend; make sure it can read your website the way people would.
- Keep the whole website interesting, because the longer a visitor browses, the better it is for your rankings.
- List the keywords which best describe your business for you. Think outside of the box; don’t just go with what potential customers would use.
- Make use of checklists in the blog entries of your website. A good article with a checklist will likely be on the first page of search results for years on end.
- Remember that ranking on Google is higher when it comes to frequency, length, and even recency.
Overlooking the basics
Having great content isn’t where things should stop. Check on the configurations and details of the website itself. Check if your website is being indexed through the Google Search Console.
Here are some tips to address this:
- Check for pages that could have “noindex” in the meta name, because that would have Google ignore it completely.
- Have links to other content on your website as well as content on other high-quality websites.
- Include pages that aren’t appearing in Google Search Results on your sitemap.
If this seems a little tricky, don’t be afraid to reach out for IT support.
Website Design Faux Pas: Wrapping Up
Website design is crucial for businesses no matter what industry you’re in. It’s crucial to make sure that your website is well-designed not just for customer convenience but also for Google. Having a successful website takes a lot of work and can get stressful, so it’s always a good idea to reach out for professionals who can help.
Looking for help with your website design? Reach out to Stephenson’s IT Support Solutions! We deliver best-in-sector IT support and digital marketing services.