Performing frequent website maintenance will help your platform stay relevant. It seems like simple common knowledge, but an alarming number of websites don’t stay up to date. As a result, their website crumbles out of existence.
If you are a website owner, it is in good practice to have a website maintenance schedule to make sure it is working perfectly. However, it is not recommended to conduct website maintenance too much. Overdoing it can drive your focus away from more gruelling tasks.
Finding the happy middle ground will ensure that your website remains current without being too time-consuming for you. Here are some tips on how to schedule your website maintenance.
Website Maintenance Tips: Weekly Maintenance
The frequency of your maintenance is dependent upon the nature of your business. For instance, if you are planning to rank for SEO, then consistent updates are a must. Make sure you take this into account when creating your maintenance schedule.
This will be especially useful for platforms based on content management systems (CMS), and the most common example is WordPress. For these platforms, weekly maintenance is a must. If you have an online store or a blog, you should conduct this at least once a week.
What Should You Do?
Weekly maintenance should involve updating blog posts and products available in the store. If you are ranking for SEO, weekly maintenance will help with increasing search traffic. Trusted search engines will view you as relevant, which will help them direct you to your ideal audience.
It will also help you identify any broken links and even add new ones to old content. SEO guidelines are very strict about the quality of your content, so make sure you create impactful and pertinent posts.
Monthly Maintenance
If you are not ranking for SEO, your websites don’t need that much maintenance. Monthly check-ins should be helpful enough to regulate your website and keep it alive.
What Should You Do?
Examples of businesses that may need monthly maintenance include finding monthly conversion rate analyses easier to track than weekly analyses. Similarly, if you run an online store, it helps to try out your own services once a month to check for bugs or fixes.
Yearly Maintenance
For low-maintenance sites, yearly check-ins might be ideal. This will ensure that your site remains in compliance with online guidelines, domain guidelines, and industry guidelines. It may also be helpful to check whether you meet government requirements to stay up and running.
What Should You Do?
You may want to update your website yearly for several reasons. For instance, recent trends indicate that mobile viewing has grown significantly over the years. You may also want to keep your website updated so that it is mobile-friendly.
Aside from meeting guidelines, it is also good practice to conduct yearly security checks to protect the company and user data.
Website Maintenance Tips: Conclusion
Managing a website will require frequent maintenance from time to time. Depending on the nature of your website, observing the proper maintenance practices will keep your website up and running. Operating on a fixed maintenance schedule will help your account managers stay coordinated on the matter.
To avoid any maintenance issues, seek professional help. With Stephenson’s IT Support Solutions, we work closely with our clients to provide good IT support for startups. Contact us today to build your online presence!