When launching a business, one of the most crucial factors you need to consider is the design of your website. In this highly-digitalized world, having a unique yet user-friendly site is key to establishing a prominent online presence. 

When choosing the best options for your web design, you may reach a fork in the road as you decide between a custom-theme template from WordPress or invest in professional web design. Both choices offer their own set of pros and cons, which is why we’re here to explore to help you choose the best plan for your needs. 

What You Should Know When You Consider Templates from WordPress

WordPress is a free website building tool that started as an avenue for bloggers back in its early days. In recent years, it has steadily become one of the most reliable CMS platforms that powers up various business sites from a wide range of industries. 

One of the main reasons why many people – business owners and professional bloggers alike – choose WordPress is due to its ease of use. You don’t need to be tech-savvy to get the hang of navigating WordPress, nor would you need expertise in programming to create a custom website. 

What are the Pros of Using Templates from WordPress?

Unlike building your online from scratch, themes from WordPress allow you to save time as its CMS is already well-developed. The best thing about it is that it is designed with your users and customers in mind, which means that most templates are easy-to-use and edit. Other notable benefits include the following: 

  1. Offers Beneficial Features that Help Improve Your Ranking

Additionally, it also has SEO-friendly features that can increase the likelihood of increasing your ranking and visibility in search engines. If you want to take it a notch further, WordPress themes are also automatically built to be responsive to all devices, making it perfect for mobile and desktop use. You can also enjoy an endless list of plug-ins that can enhance your site.

  1. Has a Community of Developers for a More Stable Platform

WordPress boasts of a large community of developers that you can rely on to detect security loops or bugs in the system. They can provide security patches all within a single click and in no time, which allows you to enjoy a secure platform for the rest of your career. 

Because there are a plethora of web developers in WordPress, you can also expect to have a constant roll of updates that you can easily download and install to improve your site’s performance. 

What are the Cons of Using Templates from WordPress?

  1. Lack of Creative Freedom

The instant gratification and ease of use that comes with free or premium templates from WordPress come at a price – and that’s your creative freedom. This means that you run the risk of looking rather bland compares to custom-made sites, which can make it difficult for you to leave a strong impact from your branding. 

What You Should Know When You Consider A Professional and Custom Web Design

For business owners who want to spruce up their site, hiring a professional to build a custom web design from scratch may be the best decision for your business. It allows large, complex sites to host multiple, unique functionalities that reflect the personality of your brand. Not to mention, you have the freedom to add specific modifications that are otherwise unavailable at WordPress. 

What are the Pros of Using Professional Custom Web Design?

  1. It is Unique

A custom-built website allows your business to play around with various creative elements. This is crucial if you want to have a powerful brand, especially in this digital age, wherein your online presence can make or mar the success of your business. 

To that end, a custom web design gives you the freedom to be unique, all while integrating tailor-made functionality to improve your site’s performance. Without a doubt, this will help you stand out from a highly-saturated competition. 

  1. More Search Engine Friendly

Custom-built sites can cater to various elements that can help improve their SEO-friendliness. From optimizing keywords, images, videos, and more, you have more room to update your site’s SEO. This is highly essential for companies that aim to gain leads and increase your conversion rate on the internet. 

  1. More Dedicated Developers 

While WordPress offers a community of developers, having a custom-built site gives you the benefit of having one professional web designer focus their time and attention on you. This means that you can have a more thorough discussion of any problem and can expect instant improvements. 

What are the Cons of Using Professional Custom Web Design?

The only con is that custom web design tends to be more costly as it requires a professional web designer to build your site from the ground up. It is also time-consuming, and any changes to the website can extend the timeline of the project. 

The right choice all depends on your needs and specific situation. If you have a small project that doesn’t require a strong media presence, opting for a WordPress theme may be the better choice. This is because it is cost-effective and will do its job without a hitch. However, for businesses, hiring a professional web designer should be your option. It will guarantee a unique and responsive design that can help you generate leads and improve your ranking in search engines in the long run. 

If you’re looking for professional WordPress designers in Barnsley, get in touch with us to see how we can help!