If you’ve been working on a social media strategy for a while now or are in the midst of modernizing your business’s marketing efforts, then you’ve probably heard about the concept of “mobile-friendliness” in one way or another.
As the term itself continues to be thrown back and forth in articles, videos, opinion pieces, and expert forecasts, it’s safe to say that today’s strategies must be built with mobile compatibility in mind. With more smartphones on the market today than ever before, website owners are urged to follow through on their efforts and let their web designs adapt for top-notch experiences, especially with the battle for SEO success becoming heated with the boom of e-commerce businesses.
Why Responsiveness Equates to Better Ranking
Given the widespread use of smartphones today, it’s clear that today’s consumers are dependent on their handheld devices to do anything and everything in their daily routine, most especially surfing the web.
Despite the fact that it may have been a mere privilege in the past, mobile-friendliness and responsive design are now the standards for climbing up the ranks. The main reason this tool has become such a mainstay in any business’s SEO strategy lies in the fact that search engines such as Google are far more likely to put a mobile-friendly webpage far up the first page. As part of an initiative to ensure high-quality experiences and meet growing standards for convenience, websites are rewarded accordingly with higher visibility and better positions when they invest in responsive design.
Aside from compliance, however, there are a few other ways having a responsive web design can work wonders for your website’s own SEO, namely:
The first and foremost benefit of adopting a mobile-friendly approach to your website design is that it immediately and effectively boosts your page’s own usability.
When it comes to responsive web design, the immediate response that anyone can expect from visitors is that they tend to stay for much longer because the website is convenient to use— a good sign in the eyes of a search engine’s crawlers. Additionally, better usability always equates to repeat visits that heighten the chance of consecutive conversions if you play your cards right.
Lowered bounce rates
In unison with the last point, another key benefit of implementing a responsive web design is that it makes your website much easier to use, to the point that your users are far less likely to bounce. Essentially, this means that they leave after a short time in a sort of “backtracked” fashion. This particular benefit shows the greater impact of mobile-friendly efforts on one’s SEO performance, as a lower bounce rate is always interpreted as a positive point in the eyes of a search engine!
Improved website speed
One of the main benefits of responsiveness is that the workaround itself makes sure that your website loads as quickly as possible to match the capabilities of what it’s displayed on—and that means having a better page speed on mobile platforms without compromising quality. By taking the time to make your website load faster, you’ll be able to tick another item off of your “better SEO” list and scale the search results at a tremendous pace.
Despite the fact that they may seem like polar opposites, responsive web design and your SEO efforts are guaranteed to work hand-in-hand to help your website sit atop the totem pole of your industry in no time!
Stephensons IT Support Solutions is a website design, IT support, and computer repair service agency based in Barnsley. Get in touch with us today to see how we can help!