Spring cleaning should not only be done for your home or office but also your website. Ask yourself this – “When was the last time you updated your web design?” If you can’t remember the exact date, it’s probably been too long.
The thing with websites is that they should grow with your business. If your company is getting bigger and you are acquiring more assets and offering more products or services, your website should reflect that. Aside from that, you should be able to offer valuable content that’s informative and engaging, and the design should not be outdated. A trusted web design agency can help you with that.
Here are some of the things that you should do with your website for spring cleaning:
Check All Your Links
This is something that you should actually do on a regular basis for the simple reason that web users hate broken web links. It could affect user experience if there are a few broken links on your website.
Start with the external links that you may have included in some of your content. If the links are not working anymore, you should change them or remove them completely. Once you’ve checked all the external links, go through the internal links. Change page names or delete those that are broken. You have to make sure that all the links are sending web visitors to the right pages on your website as well.
Remove Third-Party Codes That Are Not Needed
There may be third-party codes on your website that are affecting its performance and speed negatively. You may have once launched a campaign where you added an advert-monitoring code to the website to see the conversions or used a third-party widget. These third-party codes are definitely adding to your page loading speed, so if they’re not doing anything to help your website’s performance, you might as well remove them.
Choose the Right Photos
When the images you use on your web pages are not working properly, it could slow the site down, just like a page has too much data on it. Thankfully, there are ways you can improve the photos. For instance, you can use online image compression tools to minimize the size of the picture.
You can also optimize the images even before publishing them. You can do this by downloading an optimization tool so you can change the settings and size of the image manually.
Do a Thorough Content Review
Every single piece of content on your website should have a purpose. Otherwise, it’s just using up space that could be used for something more relevant. Check if your blogs are still useful to your clients. Are they helping you establish your business as an industry authority? Or do they need to be refreshed? Remove dated content that is no longer relevant and can’t be updated. Eliminate duplicates or those with topics that are too similar.
Update Users and Passwords
Make sure that everyone with access to your website is still in your company. Remember that your website is one of the most important assets of your business, and not everybody should have access to your account and passwords.
Conclusion
These are just some of the things that you can do for website spring cleaning. If you think you’re going to need supervision or help with these, it’s best to get reliable on-site IT support to help you with what you need to do.
Stephensons IT Support Solutions offers both IT support and digital marketing services, so if you need to strengthen your online presence and give your website an overhaul, we are the team to call. Our pros are experts in website design in Barnsley, and we can help you with all your website needs. Contact us today for more information!