In websites, engagement means active participation from the user’s end. An engaged user is an active user involved in the site and is not a ‘reactive’ user. They don’t just read or view the site, but they also take action and participate.
Engagement is closely connected to the concept of user-centred design. User-centred design approaches aim to engage users by creating a better user experience (UX). For example, a user-centred design approach to building an e-commerce website would be to create a site where the users feel comfortable and can take the actions they need to take without feeling distracted. This does not always mean making the site overly simplistic but more intuitive. To create an excellent user experience, you need to have an engaging website.
In this article, we list down ways to make your website more engaging. Read on below to get started.
#1 – Create Professionally-Made Photos
The photos you take for your site can be the difference between success and failure. The images must be of high quality, especially if you utilise images on your site to sell products. If your photos look pixelated or blurry, you will lose potential customers.
You can hire a professional photographer to take photos for your site. You can also take your own photos if you have a great camera. You should also have a clear idea of adequately lighting the images.
Editing is also essential. The images should be clear and crisp, and the colour balance and saturation are right.
#2 – Produce Video Content
Once you have a website, you need to have video content for your site. Statistically, users love videos. To them, videos are more interesting than images and text.
If you are creating an e-commerce site, adding videos to the product pages will significantly help sell your products. You can talk about the benefits of a product in your video and address doubts that the customers may have.
#3 – Utilize Chatbots
Chatbots are one of the fastest-growing trends in the world of technology. Chatbots are computer programs that mimic human conversations through artificial intelligence. This technology has already been applied in many websites and mobile applications, especially e-commerce platforms.
Chatbots can be used on your website to answer frequently asked questions of the users. They can respond to questions quickly, so customers will not have to wait long periods when asking their questions.
#4 – Have Social Groups for Discussions
By having social groups on your website, you allow your site to be a place for the users to discuss your topic. This will allow your website to have a social dimension, and the users will be able to interact with each other in these groups.
#5 – Implement User Feedback Forms on Your Website
Feedback is vital for any business. If you want to know if your customers are happy with your products, you must ask them. And if you have a website, the best way to ask for feedback is through a feedback form.
A feedback form is an HTML form on your website. The form allows the users to give feedback about your products or service. The information entered in the form is forwarded to your email address, so you can use the information to improve your website, products, or service.
Achieve engaging web design
The possibilities are endless once you utilise user-centred design. You can create an engaging website to help you achieve your business goals. There is no one way to make a good website, so it is up to you to test and find out what works best for your business.
If you’re looking for web designers in Barnsley, Stephenson’s IT Support Solutions is the one for you! Whether you’re a small business or an established enterprise, our team of experienced web designers can help you achieve your business goals through marketing and SEO, apart from our design services. Contact us today to learn more!