Creating a website isn’t a one-time job that you or the web design agency you hired just make and then just abandon. Of course, there’s the task of maintaining it, but more than that, your website’s design itself is meant to be updated after some time. As an entrepreneur, you shouldn’t let your website go out of date, especially now that SEO and web design trends keep changing almost every year. With that in mind, here are some five signs that your website’s due a redesign.
Your Website is Starting to Look Like a Patchwork Quilt
A patchwork quilt may be cute. It might make for a sweet elementary school craft project. But it’s unlikely it keeps you warm for long. That very same problem exists when you have a website that cobbles together the work of an inordinate number of web designers over the years.
It’s actually quite common for businesses to go years without redesigning their sites because of all the effort and commitment involved in updating them. However, as your business evolves, so should your website. If it’s become a hodgepodge of code and images, it just means you need to update your website immediately.
Your Website Isn’t Mobile-Friendly
Transitioning into a mobile-friendly web design should be at the top of your priority list. With all the changes in the Google algorithm having a website doesn’t cut it anymore. You need to have a responsive website that can accommodate mobile devices. Otherwise, you’re missing out on a lot of traffic and potential customers.
Responsive web design gives you a website that functions across all devices, whether it’s a smartphone, tablet, or desktop computer. This is essential, especially to businesses with an eCommerce website design. It’s actually considered a bare minimum requirement since Google prioritises mobile-friendly websites now.
Your Website is Full of Incorrect or Outdated Information
Any piece of outdated or incorrect information, no matter how small, can actually cost you more than just leaving a typo lying around your website. If the information you publish on your site is out of date, you’re missing out on opportunities to gain customers. Suppose you just moved offices recently, or just ended a sale on a product, or maybe you’re offering a new product or service. Any of those situations is more than enough reason to update your website as it has the potential to mislead your customers.
Your Website and Its Pages Load Slowly
If there’s one emerging trend on web design that warrants your attention, it’s the load times on web pages. In this day and age, people’s attention spans grow smaller and smaller, which means websites that load slowly are more likely to be ignored and forgotten by users. Every one-second delay in page load time can reduce customer satisfaction significantly, directly affecting your website’s traffic. By updating your website, you can pinpoint and get rid of any unnecessary code, content, module, or image that causes the slow down of your website.
Thinking about a redesign?
These clues are just a few of the many telltale signs that your website needs a complete overhaul and not just the usual tweaking and editing that you do. Follow these tips every few years, and you’re sure to improve your website’s performance time and time again.
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