If there is one thing visitors detest dealing with on the internet, it is a slow-loading and unresponsive website. Not only do they feel like they’re wasting their time, but it can also force them to leave infuriated. If you were to lose a visitor this way, chances are they will never come back to your website ever again.
Simply put, you’ve lost an opportunity to convert, and possibly for good. As such, making sure that your website is responsive and loads quickly is a must. This helps retain your visitors and boosts your website’s rank on its search engine results page.
That said, there are many causes of a slow website, and in this article, we’ll list down a few to help you understand why your WordPress website may be slow:
1. A Cheap Cost
In an attempt to save money, you may have looked for the cheapest plan from the cheapest host to have your website hosted. Unfortunately, you can only get what you pay for. A cheap host may not be using the fastest or secure solutions out there nor the most reliable ones.
Downtime is one of the biggest concerns here, where the time your website isn’t up and running is a loss on your end. No matter how well you have designed your website to be speedy, a cheap host will ruin it all. To fix this problem, simply change to a more reliable host! You will have to pay a little extra for their services, but high-quality services mean that your website can perform at peak efficiency.
2. Your WordPress Website Is Not Using a CDN
While your local visitors may enjoy quick and responsive load times for your website, what about your international audience? What happens if your server is halfway across the world from someone trying to connect to it? It will take a lot of time for data to travel, and although it may only take mere seconds to reach the user, those seconds can feel like forever.
To address this issue, we recommend opting for a CDN. Short for a content delivery network, a CDN effectively creates copies of your website on servers worldwide. This allows the nearest server to send data to any user trying to access your website. By lowering the physical distance between the server and the visitor, your load times can be much faster.
3. Uploading Big Images
Another cause of a slow website is uploading too large files on the site, the most common culprit being large images. Although you wish to ensure that the picture quality is astounding, you may end up uploading massive files that can end up slowing your website down. These files may look great, but visitors with slow internet will spend a lot longer having to load these images.
To ensure this issue doesn’t affect your audience, it is vital that you spend the time to optimize the pictures. Tools like Optimole are effective in helping you optimize the pictures, ensuring that you get the best balance between quality and performance. This allows you and your users to load up your website quickly!
WordPress Website Loading Times: Wrapping Up
If any of the problems above sound like issues causing your website to slow down, get it fixed right away! Each second that passes with your slow website can be a loss in opportunities for your business to turn into sales. Make sure to invest in good tools, a great server, and above all, a good service!
Stephensons IT Support Solutions are IT experts in Barnsley that offer assistance to businesses to address any IT-related needs. If you need web designers Rotherham to enhance your website’s performance and more, contact us today!