Websites are one of the most important aspects of modern business. Businesses today have done all they can to maximise their digital presence. This is why companies go out of their way to hire the best possible web design agency to work on their websites to improve the user experience (UX) of all their website’s visitors.
Did you know that a website that offers good UX can generate more leads, increase traffic and boost conversion rates? In fact, UX has been strongly linked to raising your website’s ability to convert leads by up to 200%. This is why good UX design is vital to your business’s long-term success!
But what does improving UX for your website even involve? Despite its importance, not everyone is aware of what factors improve UX. To help you out, we’ve prepared a list of three important tips that will help improve your website from a UX standpoint:
1. Prioritise Speed
Nothing is more annoying to a user than landing on a slow website. If your website is slow, your users are more likely to click off of it.
A good rule of thumb is to keep your load times at around two to three seconds per page. But, this could pose potential problems depending on how intricate your website is. So, how do you start optimising your website’s speed?
There are many ways you can approach this issue. One of the most effective ways to boost your website’s speed is by compressing your images and other files properly. This is especially true for high-quality images that most likely make up a bulk of the total load time of a page. If possible, try to keep all the images on your website down to at least 1 MB or less. Doing this will yield results almost immediately and speed up your load times!
2. Design for Mobile
Keep in mind that many users today access the Internet via their smartphones. This means that websites now must be optimised for smartphone use and web browsers. Not accounting for smartphones can mean that your site could be viewed differently on phones or, in worse cases, be downright unusable.
You have to understand that smartphone screens are considerably smaller than computer screens. This is why you’ll want to make sure that everything on your website is still readable on these smaller screens.
Another way you can do this is by improving upon your site’s thumb-friendly navigation. One great way to do this is by moving the navigation options of the page itself to the side instead of the top of the screens to make it more accessible on mobile devices.
3. Keep It Simple
You can also improve your website’s UX by keeping things simple. While they can be visually appealing, flashy graphics and effects don’t necessarily improve the user experience on your site. Instead of focusing on aesthetics, your main goal should be to improve readability and navigation.
One simple way you can do this is to make sure your pages aren’t cluttered with too much information or designs. This makes them easier on the eyes and makes them significantly more readable. Using fonts that are easy to read will also go a long way when it comes to improving your website from a UX standpoint!
Conclusion
User experience can help your business achieve its goals. Good UX can help boost your sales and increase your overall traffic. Be sure to keep the tips mentioned above in mind the next time you are in the process of having your website designed so that you will gain desirable results in the long run!
If you’re looking for a website design agency in Barnsley, Stephensons IT Support Solution has got you covered. We’ve developed websites for clients from different industries and built sites for small and medium business as well as online retailers that cater to the global marketplace. If you want to know more about our services, contact us today!