The words cheap and high-quality doesn’t usually go well together. As a small business, you’re trying to find ways to create the world’s best website with a low budget. Because of this, you ask, “how do smaller businesses create a good web design without going bankrupt?” Fortunately for you, there are ways to help you do so. 

Here are four questions to ask yourself to create an excellent web design under a small budget:

1. “Do I need a website?”

You do need a website if you’re going to reach out to customers more effectively. However, the harder part of this question is, “why do I need a website?” Again, you might answer the same way, to reach out to more customers. Unfortunately, just because you’ve made a website, doesn’t mean your conversion rates and lead generation is going to increase immediately. 

What it takes is that you must create a specific goal for your website to achieve. Don’t be a company that spends thousands of pounds on online “billboards.” Instead, ask yourself why you need one before you select a cheap custom website to work with.

2. “What do I want the website to accomplish?”

By answering the “why” in the first part, you’ll be able to answer this question. List out all the requirements and goals you want your website to accomplish, and let that be your foundation when selecting a web design. Need help in deciding what goals to set? Here are a few examples:

  • Attract new customers
  • Exhibit brand new services and products
  • Create a channel of communication between customer and seller
  • Add credibility to the business

No matter what goal you set, keep your eye on it and do whatever it takes to achieve it. With this mindset, when designing your website, you’ll be able to accomplish your goals with minimal problems.

3. “How do I want my website to look?”

How your website looks will determine how your customers will perceive your brand. If you already have a brand well thought out and implemented, you can hire a web designer to create your website. Otherwise, if you are still trying to figure out what you want your brand to be, hire a brand design specialist instead. They’ll work with you to create a brand that you desire.

4. “What do I want customers to feel when they visit my website?”

Create a stunning website that’s attractive and easy on the eyes, yet showcases what precisely what your business is all about. For example, if you’re selling children’s toys, make your website colourful and exciting. This gives your customers the idea that you’re a fun-loving company driven to make children happy. If you’re selling high-quality fountain pens, make your website sleek and luxurious. This way, your customers can feel a sense of importance and professionalism the moment they enter your website.

Don’t also forget that your website’s look will be dependent on your audience. You wouldn’t want to create a website that appeals to men when you’re catering to an audience of women.

By answering all the questions given above, you can create a solid foundation to create a stunning web design. Also, by knowing what you want, you save your self much money testing different websites that may end up not working for you.

If you’re looking for a professional web design agency in Barnsley to help you with excellent web designs. Get in touch with Stephensons IT Support Solutions – we’re happy to help.