What is Branding?
Some people think of branding and graphic design as being one and the same. In fact, branding is a far more holistic process. The challenge is to present a business in the optimal light. When we think of a successful brand, we think of more than just a business; we get a sense of what that company stands for and represents.
The Advantages of Good Branding
Big businesses leverage the power of branding to outshine their competitors and dominate whole markets. Some brands even come to represent the products or services that they offer – just think of the way we use brand names in place of generic alternatives. ‘Sellotape’, ‘Hoover’ and ‘Google’ mean more than just the name of a company. Your business might never reach those dizzy heights, but even the little guys (and girls) can tap into the power of branding to expand their appeal and bolster local awareness.
How We Can Help
Our diverse range of services means that we’re perfectly positioned to help improve or redefine your brand. Our web design and copywriting services are integral to this, while our Social Media Marketing and SEO services support businesses that need extra online visibility. But if it’s the visual side of your branding that needs attention, then our graphic designer will be happy to help.
Our approach is based around more than creating a strong image. Instead, we start by thinking about your demographic, and the kind of imagery that will appeal to that group. Then we consider what it is that makes your business stand out. That involves in-depth competitor analysis, as we seek out the USPs that will position you above rival companies.
Once we’ve established what makes you so special, we’ll use proven marketing strategies to let the world know!
Our Graphic Design Services
Every great business deserves a great logo! We’ll create something eye catching and expressive.
Brochures and Booklets
A brochure or booklet offers customers a more in-depth look at your products, services or business.
Affordable and effective, flyers are a simple way to spread a message about your business.
From sole traders to corporate executives, a business card is the sign of a true professional – let us design one for you.
Having a unique letterhead and branded stationary is a must, especially if you provide written invoices or estimates to customers.
We don’t just deliver stunning graphic designs; we can provide fully finished products, printed in high resolution and full colour.
A Logo Design Case Study
Our client (Pro Cast Flies) was establishing a new eBay shop and needed a fresh logo to help his business stand out. Our dedicated graphic designer quickly got to work, producing not one but three visually effective concepts for the client to choose from.
The result was a set of clean, simple, but strikingly effective logo designs. Each one instantly expresses the nature of the business, while displaying its name in a clear, memorable way.
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