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Common Social Media Marketing Myths You Shouldn’t Believe

social media

Social media marketing is a strategy for promoting your business or your products and services using social media platforms like Facebook, Twitter, LinkedIn, Google+, and more. So, a social media marketing plan includes developing a marketing strategy and continually carrying out social media activities. Now, we’re going to highlight the top myths around SMM, and […]

How You Can Add Interactive Content to Your Website

How You Can Add Interactive Content to Your Website

Many businesses are starting to understand the importance of user experience and satisfaction, and the necessity for interactive content has grown. Now, more and more brands focus more on creating a fantastic customer experience.  The ability for people to interact with your brand in real-time is what allows customers and businesses to communicate at an […]

Should You Hire a Social Media Agency or a Social Media Manager?

Should You Hire a Social Media Agency or a Social Media Manager

When you’re trying to build your brand (or preserve it), you have questions—a lot of them. Will a social media agency really be better for your brand than doing it in-house? How will you know which agency best fits you and your brand? Here, we will delve into all the necessary factors that will make […]

Top Signs to Engage in Local SEO for SMEs

people working

Search engine optimisation (SEO) is a widely used digital marketing strategy. The opinions on SEO is divided—some would say it is practical, while others claim they are doing fine without it. The truth is, SEO is only effective if done correctly. If your business is still not engaged in SEO, you may want to try […]

How to Reduce Bounce Rate and Increase Conversions

How to Reduce Bounce Rate and Increase Conversions

Every business wants more visibility and engagement online. This is, after all, one of the most reliable paths to success. That said, it’s not as easy as it seems to achieve these goals. The digital marketing landscape is highly competitive these days. Companies will do anything and try everything to boost their online presence and […]

The Why’s and How’s of Consistency in Social Media Marketing

social media

Social media marketing has become a requirement for businesses that want access to more opportunities. Utilising it extends your reach by so much that it would be a waste not to, but it will not be as simple as creating a brand account. If you want to succeed in the social media space, you need […]

User Experience (UX): How Does It Affect SEO Efforts?

Website user experience layout

Now that the online marketplace is competitive more than ever, businesses have come up with their own strategies to attract their target audience. One of the methods they usually use is search engine optimisation (SEO). It plays a major role in social promotion and the smooth running of a website. Another important benefit of using […]

Why Is Social Media Marketing Important For Small Businesses

social media on laptop and mobile

Back in the day, businesses could do without social media. Fast forward to the present: starting a business without a social media presence is uncommon and disadvantageous. The majority of communications nowadays happen on social media. They also serve as a means for brands to reach out to their audience. Whether Facebook, Instagram, YouTube, or […]

4 Things WordPress Developers Can Do to Improve Your SEO

WordPress Developers

With any online business, SEO plays an integral role in boosting its online presence. This is because SEO pushes the company website’s rank up, and the higher the rank, the more organic visits the website will experience. Apart from that, the higher the rank, the more visible the website becomes, and the more trusting it […]

4 Ways Local SEO Helps British Business Grow and Succeed

Customers are looking for items and services near them, and they want responses quickly. Will your company come up when people in your area are looking for your products or services? When it comes to local SEO, you could think of cafés and takeout, as well as hairdressers and plumbers in your neighbourhood. Local SEO, […]