If you run a business website, you know how important it is to have an online presence amid the digital competition. No matter how excellent your site is, it won’t matter if users won’t be able to find your business online. That is where Search Engine Optimisation (SEO) comes into the picture.
SEO is the process of optimising your website, writing relevant content using targetted keywords, and building backlinks. By doing so, Google and other search engines will find your site incredibly valuable in your industry. You will then earn the top ranking of the Search Engine Results Pages (SERP), which can drive traffic to your website and give your business a lot of opportunities.
The problem, however, is that almost all businesses having a website online today utilise some forms of SEO. To stay ahead of the competition, you need an effective SEO strategy, and that is where an SEO expert is required. Before you take the plunge, here are five factors to consider when hiring an SEO agency in Barnsley.
1. Experience
When looking for an SEO company, it makes sense to consider the track record of experience. As much as possible, you want to work with an agency that has been doing SEO works for years, and that can deliver great SEO results. When you have a handful of prospects, make sure to ask how long they have been in the SEO industry. Ultimately, opt for the one who has the longest and most solid experience in SEO.
2. Portfolio
Apart from experience, you have to take a peek at your prospects’ portfolio. The portfolio will show you various companies that the agencies have worked with and what are the results they have delivered, including the actual websites. Through the portfolio, you will be able to gauge their SEO knowledge, skill sets, and level of expertise. These will help you decide on the right agency that can work SEO wonders for your website.
3. Goals, metrics, and strategies
When looking for an SEO agency in Barnsley, it’s a good idea to conduct an interview with your narrowed-down prospects. During the interview, you can present your website, your current challenges, and your site goals. While you’re at it, ask your prospects what particular goals they’ll set, what metrics they’ll use, and what strategies they’ll execute. From there, you’ll be able to gauge which agency is suited for your business.
4. Tools and reporting
During the interview, you might as well ask what tools they’re using and how they do the reporting. The SEO agencies’ tools and resources play a crucial role in the execution of the SEO process and the delivery of SEO results. You may want to work with an agency that utilises automation, making the whole SEO process more efficient and streamlined. Check other points, such as how they run an audit, conduct keyword research, analyse traffic sources, and test landing page performance.
5. Cost
The last but not the least is the overall cost of the SEO services. As much as possible, you want to work with an SEO agency with transparent pricing, whether you pay a lump sum upfront or pay on an instalment basis. The price should also be tantamount to the quality of the SEO service being delivered. Ultimately, you want to ensure the balance between the affordability and quality of SEO service.
Conclusion
SEO is an effective strategy to boost your online presence and marketing efforts. Working with the experts is all the more important to make sure that you are doing SEO correctly. Consider the five valuable factors outlined above, and you’ll be able to hire the best SEO agency in Barnsley in no time.
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