When it comes to web designing, responsive web design is the latest trend these days. Responsive web design has the flexibility to cater to different devices. This means that the site’s look, functionality, and usability will remain intact, whether you are using a PC, laptop, smartphone, or other devices. 

In a nutshell, responsive web design is an approach to web design that makes web pages render well on a variety of devices and windows or screen sizes. The website is coded to reform itself to look appealing on any device so that the window or screen size no longer matters or becomes an issue.

That said, below are three reasons your website should utilize responsive web design. Keep on reading to learn more about how responsive web design can drive traffic to your website.

1. Google algorithms and updates

Recently, Google issued a notice suggesting that all websites should be responsive. Not too long ago as well, Google gave a ranking boost to all web pages that were mobile-friendly. This is because Google understands the changing needs and behaviour of the consumers in line with ever-evolving technology. 

If you want your website to thrive, you should keep up with Google’s new algorithms and updates and its requirements. Complying with responsive web design can lead to a significant boost in your website’s ranking and can increase the traffic to your website.

2. The prevalent use of mobile phones

The prevalence of mobile phones and their regular consumer use are undeniable. More and more people heavily rely on their mobile devices when looking for information online. In 2015, Google released a statement that more than half of all searches were done on mobile devices. 

Today, the likelihood that a potential customer is searching for a website on a laptop or a desktop is less than 50 per cent. Given this shocking percentage, incorporating responsive website design is an excellent way to ensure that your website is compatible with all devices. You don’t want to compromise the opportunity of having users find your website through their mobile devices because your site appears blank or cluttered on a mobile phone.

3. The expansion of tablet devices

It is said that tablet devices have become instrumental in the use of responsive web design. As many of you may or may not know, tablet devices come in all shapes and sizes. That said, your website can look differently in such devices, given the different screen resolutions and sizes. 

Most users depend on the use of their tablet devices when searching online. For these reasons, you should have a responsive design website so that it remains functional and appealing even in tablet devices. Without using this design, your site may get left behind in this highly competitive digital market. 

Responsive web design is practically useful and aesthetically appealing. As mentioned above, you should consider this web design because of Google’s advancements, the increased number of people are using tablet devices and the heavy reliance on mobile phones. Given these three reasons, you should incorporate responsive web design so that you will continue to drive traffic to your website and increase overall business success.

If you’re looking for web designers in Barnsley to help you design a responsive website. Get in touch with Stephensons IT Support Solutions – we’re happy to help.